Widen the field of options to explore, put every hypothesis through deep challenge, iterate fast toward an argued decision. Complexity (consumer, competition, culture) becomes strategic playground, not bottleneck.
Each journey brings together the modules needed for a precise strategic arbitration moment. They chain together or stand alone, and build on one another.
Make an ambiguous market readable: structure consumer tensions and weak signals into arbitrable strategic hypotheses.
→Solid personas change the quality of everything that comes next. Embodied from your real data, dialogable via Persona Bot, reusable across every module.
→Map available territories, build a distinctive platform, stress-test it before committing.
→Challenge your concepts seriously, before they even reach testing. Compare several options before committing to one.
→Simulate an activation before funding it. Read its impact before releasing it.
→In both modes, your data is stored in France by OVH, which also hosts the platform and its databases. It is never used to train AI models.
Analysis of the corpora you submit (documents, transcripts, visuals) relies on the Google (Gemini) and OpenAI APIs. Content is sent to them for the duration of processing only and is not retained beyond the call. Your data remains stored in France, with OVH.
No external API. All AI processing, text, image and voice, runs on models hosted by Scaleway in France, on dedicated infrastructure connected to the platform through an encrypted tunnel. Your data never leaves France and remains stored with OVH.
Data storage, website and databases: OVH, France · Sovereign mode models: Scaleway, France
Analyses and viewpoints on rigor, method and the demanding use of AI in marketing.
Reliable AI persona: why a prompt is not enough Several passes, guardrails, qualitative and quantitative data: the production robustness of personas. → From learning to insight Context, motivation, tension (the SMT© method): what sets a precise insight apart from a generality produced by a prompt. → A good idea satisfies several constraints Address the insight, avoid trivial ideas, stand out, hold the brand territory: so many simultaneous constraints that a prompt handles poorly. →